The Importance of Intangible Assets When Selling a Business – Business For SaleBusiness For Sale
Posted by Business Broker Russell Cohen | Murphy Business & Financial Corporation LLC on
You've spent a lifetime building up your business. Whether you have always planned to move on or are selling your business due to the continuing pressures exerted by the many recent economic downturns, you will be looking to achieve the greatest profit attainable for your efforts.
That is why it is so important that the sale be handled correctly. The goodwill that you have established over the years with customers, employees, suppliers, creditors and neighbors is something that is not easy to put a price on.
The owner of a business is usually one of the last persons that should be considered to handle the sale of it. For the often rough and tumble negotiations likely to ensue in the business marketplace require the utmost objectivity. Because you are probably too close to it to make an effective, unbiased presentation. You are likely to be too emotionally involved in ‘your baby ' to maintain the needed distance during the many details of the sales process.
There is just too much riding on the outcome of the sale to allow yourself to fall into a do it yourself mentality. While such approaches have their place, not when it comes to your livelihood. Hiring the best is the best way to achieve your desired results. That is why a record number of businesses have made the smart choice of securing the services of local business brokers to handle all of the many details that make up selling their business. Business brokers like Murphy Business Brokers have already amassed all of the specialized know-how through years of local experience.
You have more important things to do than to waste time reinventing the wheel. Business Brokers like Murphy Brokers, one of the acknowledged leaders in the field, know the ropes and will steer you clear of the many potential pitfalls.
Business Brokers consistently get the best prices when selling business because that is their forte. Put their skills to work for you and experience the difference that a successful selling price brings.
Murphy Business brokers are experts at communicating with authority the intangible benefits that are obtained when a buyer invests in an existing concern rather than building from the ground up.